C2C e-commerce experience: people, product and platform
Raúl Pérez-López (University of Zaragoza), Mika Yrjölä (Tampere University), Larissa Backer (Hanken School of Economics), Hannu Saarijärvi (Tampere University)
Raúl Pérez-López (University of Zaragoza), Mika Yrjölä (Tampere University), Larissa Backer (Hanken School of Economics), Hannu Saarijärvi (Tampere University)